Why OpenPlay
Serious technology. People who actually care.
OpenPlay is the human face of leisure technology: a platform built not for buildings, but for the communities that make them places.
The leisure sector has spent thirty years building technology for buildings. We build it for people.
Play to profitability
A platform that doesn’t just manage facilities, it fills them. When people show up, everything else follows: revenue, retention and reputation.
When people play more often, they pay more often too.
01 · Built with operators, not at them
Roadmap sessions, not release notes.
We work closely with customers and improve the platform around real operational problems. Every client has a voice in what we build next.
Regular roadmap sessions with clients
Early previews of new features, on request
Discovery workshops on site with your teams
Named Success and Product people who know your estate
“The key highlight for us has been the team behind it. Whether it was extra support during implementation or working with the Success and Product teams to plan new development, they always feel like our technology partner.”
Inspiring Healthy Lifestyles · Flow client
02 · Enterprise without the enterprise attitude
The assurance your procurement team needs. The people your staff can actually call.
ISO 9001
Accredited quality management.
ISO 27001
Accredited information security management.
Cyber Essentials Plus
Independently tested cyber security controls.
UK GDPR
Data stored in the UK or EEA for UK and EEA customers, with GDPR tools built in.
Accessibility
Working to WCAG 2.2 AA across the customer journey.
Resilient cloud
Scalable infrastructure with continuous monitoring, across multiple availability zones.
03 · Always moving
Improvements every month, not every five years.
Cloud-native technology designed to evolve continuously, released in small, safe increments, rather than big, disruptive upgrade projects.
How Flow is different
Designed around people, not legacy leisure.
Inspiration beyond leisure
The best ideas from the apps people use every day, adapted for leisure.
Customers are not memberships
We changed the relationship between the two, so households, guests and casual visitors all get a proper account.
Self-service by default
Mobile-first joining, booking, freezes, upgrades and password resets, without a trip to reception.
3.5m+
customers on the platform
55m+
visits powered every year
285
centres running Flow
18.7m
bookings through Flow in 2023
See why operators stay.
Talk to the team who’ll actually support you, and see the platform against your own estate.