Leisure management platform
The operating platform for modern leisure.
Bookings, memberships, payments, access, courses, front of house and reporting in one cloud platform. Designed around the people who use it every day: customers, reception teams, operators and leadership.
3.5m+
customers on the platform
55m+
visits powered every year
285
centres running Flow
70%
fewer customer service requests at GLL
One platform, four kinds of user
Everyone gets the screen they need.
Customers, front of house, operators and leadership all work from the same data, so nothing gets rekeyed and nobody works from yesterday’s spreadsheet.
Customers
Front of house teams
Operators
Leadership
Discover, book, join, pay and manage an account.
A customer-facing experience that behaves like the rest of the apps people use. Activities across the whole estate in one place, household bookings, saved payment methods, and memberships customers can manage themselves.
Activity bookings
Courses & lessons
Memberships
Payments
Activities and bookings
Every class, court, course and camp, bookable in seconds.
Build templates and schedules once and publish them across your estate, with the rules that keep sessions full and fair.
Class, resource, ticketed and block bookings, from Zumba to a school’s weekly pool slot
Waiting lists in three modes, with automatic emails when a place opens
Trickle-feed ticketing, so busy sessions fill in steady waves
Clash detection across spaces, instructors, closures and opening hours
Inductions and waivers checked before anyone can buy
Memberships
Memberships that fit how people actually live.
Sell every kind of membership, with the eligibility, freeze and payment rules your estate needs.
Fixed, recurring Direct Debit and scheduled term-time memberships
Joint memberships with one head payer
Eligibility for students, NHS staff and more, with proof uploaded online
Freezes requested online, with their own pricing
Valid at one site, a group of sites or nationally
Online joining and self-service
Join, book and manage, without calling reception.
A customer experience that behaves like the other apps people use, available around the clock.
Join online, book activities and courses, and manage everything in My account
Saved cards for faster repeat purchases
Family account linking: one person books for the whole household
Guest passes with a QR code for entry
Referral codes that reward members for bringing friends
Front of house and point of sale
A reception screen that keeps queues moving.
Everything a shift needs on one screen, so new starters are useful on day one.
Check in, sell, book, amend and cancel from one place
Quick buttons for drinks, snacks and retail, including extras on bookings
A live facility dashboard of who is in the building
Card payments and refunds on Flow Pay terminals
Till reconciliation, floats and cash handling built in
Pricing and promotions
Set it centrally. Vary it locally.
One pricing engine for memberships, bookings, tickets, point of sale and packages, with the flexibility to run offers that work.
Concessions by age, time band, membership, date and home centre
Prices set globally, for a group of sites or per site
Promo codes, packages and bundles, online and at the desk
Membership referrals and campaign reporting
Cancellation and no-show fees built in
And the rest of the estate
The details that make a whole operation run.
Access control
PIN, barcode or card entry, rule groups for off-peak and bookings, and multi-door access for pools and spas.
Payments and Direct Debit
Card payments online and at the desk, Direct Debit collection, account credit and automatic payment emails.
Customer communications
30+ transactional emails, branded and previewed on desktop, tablet and mobile.
Staff roles and permissions
Give each role access to the modules it needs, down to who can issue refunds.
Multi-site management
Settings apply globally, with overrides for a group of sites or a single facility.
Data protection
GDPR redaction on request, UK or EEA data storage, and consent respected in every integration.
Always moving
New in Flow.
Front of house
Flow
Facility dashboard
A live view of who is in the building, updating as visits happen, with attendance managed from the same screen.
Activities
Flow
Colour-coded resource timeline
Colour the timetable by activity type and template, so staff can read the day at a glance.
Integrations
Flow
Dotdigital integration
Connect your Dotdigital account, choose which events send a message and map the data yourself.
Open by design
Works with the rest of your stack.
Payments, finance, marketing, gym equipment and sector data, plus an open API for everything else.
Opayo
GoCardless
AccessPay
Xero
Microsoft Business Central
Dotdigital
Mailchimp
Technogym mywellness
CoursePro
Google Tag Manager
4Global
Flow API
Flow has enabled us to make operational efficiencies across our business with a truly enterprise digital solution.
GLL · Flow client, one of the UK’s largest leisure operators
Questions
Flow, answered.
Can Flow run several sites with different prices and rules?
Yes. Settings, prices and adjustments apply across the estate by default, and can be overridden for a group of sites or a single facility. Memberships can be valid at one site, an area group or nationally.
How do customers join and book?
Does Flow work with our access control and payment providers?
How is our data kept secure?
How often does Flow improve?
See Flow running against your own estate.
Bring your sites, timetable and awkward edge cases. We’ll show you how Flow handles them.