Moves+ · Activity rewards and engagement
Reward movement. Build healthier communities.
Moves+ turns everyday activity into points people spend on real rewards. Universities, councils and operators use it to run challenges, grow participation and understand their community’s wellbeing.
35%
increase in physical activity levels
240k+
challenges completed
+90
extra minutes of weekly activity
140bn
steps walked
How it works
Move. Take part. Get rewarded.
Members connect the tracker they already use, join challenges with friends and colleagues, and spend their points on rewards you choose.
01
Connect
Link Apple Health or Health Connect, and steps, runs, rides and swims turn into points automatically.
02
Take part
Join global and group challenges, climb the monthly leaderboard and earn badges for streaks and milestones.
03
Get rewarded
Spend points on rewards you set: a hot drink, branded kit or a free gym pass, claimed in person or with a code.
Challenges and groups
Challenges that bring people together.
Run campaigns for everyone, or for a department, hall of residence or team.
Global challenges open to all, and group challenges for public groups
Private groups where friends work towards a shared goal
Bonus points for completing a challenge in time
Partner-branded challenges with their own points and rewards
Scheduled push messages to launch and remind
Rewards
Real rewards that bring people back to you.
Choose rewards that drive footfall to your own cafés, shops and facilities.
Merchant rewards claimed in person at the till
Discount codes to redeem online or in store
Raffles for bigger prizes, drawn from the rewards report
Tags and limits control how often rewards can be claimed
Trackers
Works with the devices people already have.
Moves+ connects through Apple Health on iPhone and Health Connect on Android. Most watches, rings and fitness apps already feed into one of those, so members keep the device they love.
Apple Health
Health Connect
Made for your organisation
Your brand, your community, your rules.
Your brand
Your colours and logo on sign-in screens, with badges in your brand colours.
Sign-up your way
Restrict by email domain and reference number, use a pre-uploaded list, or open it to everyone.
Single sign-on
Optional SAML 2.0 single sign-on with your own identity provider, for the app and the admin dashboard.
Fair play
Daily points caps and user controls keep leaderboards and rewards fair.
Partner campaigns
Bring sponsors in with branded challenges, a separate points pool and their own rewards.
Data protection
GDPR data export and deletion built in, under UK GDPR.
Trusted by universities in the UK and Australia
Built with a consortium of eight universities, now moving whole communities.
Moves+ began in 2019 with eight British universities looking for a better way to get less active students and staff moving. It launched in Australia in 2024.
“As a university with a number of campuses spread all over London, Moves+ allows us to provide a service that all of our staff and students can easily access.”
King’s College London
“Moves+ has been a breakthrough project for our sports department. It engages more students and staff than any other participation programme that we deliver.”
University of Derby
“Moves+ was the perfect fit for our university, as it provides our students and staff with that little extra motivation to get active.”
University of Notre Dame Australia
“Moves+ has enabled us to reach students and staff that were not previously engaged in NTU Sport activities.”
Nottingham Trent University
Questions
Moves+, answered.
Is the app free for members?
Yes. Moves+ is free for your members to download and use. Your organisation sets the challenges and rewards.
Which trackers does Moves+ work with?
Can we use our own branding?
Can members sign in with our single sign-on?
What reporting do we get?
Get your community moving.
See how Moves+ could work for your students, staff or members, with your brand and your rewards.