About OpenPlay
We get people playing.
To open up a world of play, so more people can live healthier, more connected and fuller lives. To turn every leisure centre into a place where more people feel they belong.
What we believe
The problem was never motivation. It was always friction.
Play changes lives. The right place changes everything. People don’t just book a session. They find confidence, community, identity and somewhere they belong.
OpenPlay exists to remove the friction. Every step we take out of joining, booking, paying and arriving is another person who makes it through the door.
3.5m+
customers on the platform
55m+
visits powered every year
285
centres running Flow
2011
the year we started
Our journey so far
From a tennis-court booking site to the platform behind the UK’s largest leisure estates.
2024
Moves+ goes international
We win the ActiveKIT grant and launch Moves+ in Australia with The University of Sydney and The University of Notre Dame.
2023
54 million annual visits
Flow expands across eight clients, handling bookings and memberships for 3.1 million users and 54 million annual visits.
2022
Flow goes estate-wide
Flow launches across GLL’s full estate of 250+ sports and leisure sites, with memberships, point of sale, direct debits and online joining.
2021
Flow’s first pilot
Flow pilots in three GLL (Better) centres, handling bookings, card payments, customer management and access control.
2020
Moves+ launches
Moves+ goes live as the pandemic changes how people stay active. More universities join and more trackers are added.
2019
Moves+ begins
We win a competitive tender to build Moves+ with a consortium of eight British universities.
2018
Building Flow with GLL
We start building Flow, a new enterprise leisure management system, in partnership with GLL.
2017
Six new countries
OpenPlay launches in the UAE, Singapore, Australia, Ireland, New Zealand and the USA.
2013–2016
OpenPlay is born
Matchtea becomes OpenPlay, launches its first booking system for London tennis courts, then expands into activities, schools, councils and our first university.
2011
Where it started
Founded by Sam Parton as a marketplace for finding sports facilities, timed for London 2012.
Our values
PACE: how we work, with each other and with you.
Four values guide our behaviour and our decisions, so we stay aligned with our purpose and deliver consistently.
Pro-active
Learn and grow: we invest time, budget and opportunity in getting better.
Solve and innovate: ambitious, achievable solutions to real problems.
Connect and improve: clear communication and early collaboration.
Authentic
Speak up and challenge, so every voice is heard.
Own it and improve: accountability, feedback, learning.
Lead by example, with integrity in every interaction.
Considerate
Assume good intentions and learn from mistakes together.
Client first: service and value shaped around your needs.
Inclusive and accessible products and communication.
Excellent
High standards in our work, interactions and behaviours.
Quality matters: the time and resources to do things properly.
Thorough and thoughtful: follow the process to get the best outcome.
Life at OpenPlay
A small team with a big footprint.
We’re product people, engineers, success managers and sport lovers who care about getting people active. We visit centres, run discovery workshops with clients and ship improvements every week.
We don’t have open roles listed right now, but we’re always happy to hear from people who share the mission.
Photo: Team at a client discovery workshop
Photo: Team sports day
Photo: Visiting clients in Belfast
Photo: Summer party
Trusted with critical services
Enterprise-grade, independently accredited.
ISO 9001
Accredited quality management across how we build, support and improve the platform.
ISO 27001
Accredited information security management, protecting customer and operator data.
Cyber Essentials Plus
Independently tested controls against common cyber threats.
Let’s get more people playing.
Tell us about your estate, your members and what gets in their way. We’ll show you what OpenPlay can do.