Solutions · Private operators
Premium experience and pricing control, without enterprise overhead.
Give members a booking and joining experience that feels like your brand, fill every court and class, and run offers that actually grow your membership.
The challenge
What gets in the way for private operators.
Standing out
Members expect the experience of the best consumer apps, not a clunky booking portal.
Pricing that works
Peak, off-peak, members, guests and offers all need different prices.
A small team
The same few people run the desk, the marketing and the finances.
How OpenPlay helps
Everything you need, in one platform.
Your brand online
Branded joining and booking, with saved cards and family accounts.
Courts and classes
Resource, class and ticketed bookings, with waitlists that fill cancellations.
Flexible pricing
Time bands, member and guest prices, packages and bundles.
Referrals and offers
Refer-a-friend rewards, promo codes and campaign reporting.
Marketing integrations
Dotdigital, Mailchimp and Google Tag Manager, driven by real behaviour.
Desk and café
Point of sale quick buttons and card terminals at reception.
In practice
Offers that grow your membership.
Run promotions, packages and referral campaigns, and see which ones perform.
Promo codes online and at the desk
Packages such as 12 classes for the price of 10
Referral rewards applied automatically
Proven at scale
The platform behind some of the UK’s busiest leisure estates.
3.5m+
customers on the platform
55m+
visits powered every year
285
centres running Flow
See OpenPlay for private operators.
Bring your sites, timetable and awkward edge cases. We’ll show you how it handles them.