Referral statistics and rewards by payment type

Until now there was no simple view of how a referral programme was performing. Members who joined on an upfront plan earned their referrer nothing, and some referrers got credit they couldn’t spend.

What you can see

The Membership Referrals home page now opens on your live offer and how it’s performing: referrals against the previous period, active referrers, how many referred members are still active, reward conversion, discounts given and credit paid.

Follow referrals over time, where each reward stands, and which membership types and venues referred members choose. Rank top referrers by referrals or by rewards, to spot unusually high totals. Every offer you’ve published is listed with its results. Choose the last 30 days, 90 days, 12 months, year to date or a custom period. If you haven’t published an offer yet, the page guides you through setting one up.

Rewards by payment type

Set a different reward for Recurring (Direct Debit), Fixed (paid upfront for a set term) and Scheduled (set dates, paid upfront) sign-ups, or switch one off. Upfront sign-ups qualify after a number of days you choose, 14 by default, so annual sign-ups now earn the referrer a reward too.

By default, the credit matches the referrer’s membership: membership credit if they pay by Direct Debit, and general credit they can spend on bookings, memberships and purchases if they don’t. You can choose a different credit type and set when credit expires, 12 months by default.

Availability

Available to every client with Membership Referrals, with no extra setup. Offers published before this release keep their current rules until you edit them.